Soldano Realty
Seller Representation
Your sale is our focus.
Selling homes in Bay Ridge, Staten Island and across New York City since 2010. From pricing and preparation through marketing, negotiation, and closing, the agent you meet handles your sale to the closing table, and the broker whose name is on the door is available to you. Our agents have represented sellers more than 100 times across Brooklyn, Manhattan, and Staten Island, including at a prior brokerage, and every one of those sales is on this site.
· Houses, multi family and mixed use buildings, co-ops, and condos.
An estimate is a guess. We will give you a more accurate number, and show you the sales it came from.
Zillow has never been inside your home. It does not know what you renovated, what your maintenance covers, what your building’s flip tax is, or what the apartment two floors down actually closed at last month. It produces a number and cannot show you where the number came from.
We can. Before we recommend a price, we pull the closed sales that genuinely compare: the same line in the same building, or the same house type on the same blocks. Not a neighborhood average. You get a number you can defend, and the sales it rests on. You set the price. Our job is to make sure you set it with the whole picture in front of you.
Houses, multi family homes, co-ops, and condos. We sell all of them.
Our agents have represented sellers more than 100 times
Our agents not only represent sellers but also buyers, which is how we know what the other side is looking at.
Career totals for the agents of Soldano Realty. They include transactions completed while at a prior brokerage, before Soldano Realty was founded. The experience is theirs, and it is what you get when you hire them. Every sale is verified against closing records, and the full record, itemized by brokerage, is on our Track Record page.
Boutique by design
What a boutique brokerage means for your sale
Soldano Realty is one office, three licensed agents, and a handful of listings at a time.
Your agent, and the broker, on every sale
Whichever of us lists your home, the broker whose name is on the door is available to you from pricing to closing. You are not handed to an assistant, and you are not one of a hundred listings competing for attention inside the same office.
The whole team works your listing
When your home is listed, all three of us know it, show it, and bring our own buyers to it. Rose represents buyers across four boroughs, so she reads an incoming offer the way the other side wrote it.
Our name is on every deal
Your home hangs in our window at 9014 3rd Avenue, in front of the neighborhood every day, and every sale here carries the owner’s name. None of them is treated as routine.
What we actually do for you
Six things, in the order they happen.
The Number
We pull the closed sales that genuinely compare and give you a value range, plus what we would list at and why. We will also tell you what we think you will actually net, in writing, before you commit to anything. If we think you should wait, we will say that too. A new listing gets the most attention in its first two weeks, so the price has to be right before it goes live.
Preparation
What is worth fixing and what is not. Most sellers spend money in the wrong places. We walk the property with you and tell you plainly which repairs return more than they cost, which ones a buyer will not notice, and which ones a co-op board or a bank appraiser will care about even if the buyer does not.
Marketing
Personalized marketing for each individual property, backed by experience selling homes since 2010. You approve the listing description before anyone sees it. Your home also gets its own page on this site, with the building it sits in, the sales history behind it, and the neighborhood around it. That page is ours, it stays up, and it works when the portals are closed.
Showings and Open Houses
We run them. You will hear what buyers said, how many came, and what the feedback actually was, not a summary. If you live out of state or the property is tenanted, we handle keys, access, and every conversation with the people inside.
Negotiation
Price, closing date, what stays, what gets fixed. We negotiate the way we would if the money were coming out of our own account, and we tell you what we think, not what we think you want to hear.
Contract to Closing
Attorney coordination, the buyer’s financing, the appraisal, and whatever your property type demands: the board package and interview for a co-op, the right of first refusal for a condo, or title, survey, violations, and the certificate of occupancy for a house. Most deals do not die at the offer. They die here. We do not let them.
A large share of Bay Ridge is co-op, and a co-op does not sell like anything else.
The buyer has to be approved by a board, and boards turn people down. That means the strongest offer is not always the best offer. A buyer with a higher number and thin post closing reserves can sail through contract, fail the board, and put you back on the market three months later with a stale listing and a story attached to it.
Pricing works differently too. Your maintenance affects what a buyer can afford to pay. Your building’s flip tax comes out of your proceeds. Your share count, your floor, your line, and your exposure all move the number, and none of them are visible to an automated estimate.
We have sold in the Shore Road buildings for years, and we can tell you what a specific board is likely to expect before we accept an offer, not after. See the building guides →
Marketing
How we market your home
The plan fits the property, and you get it in writing before we list.
A studio on Shore Road does not need drone footage. A limestone on Senator Street does. A two family with tenants needs a rent roll and a plan for access, not a twilight photograph.
Before your home goes on the market you get the plan for your property, in writing, with the reason for every line on it. Professional photography and a floor plan on every listing, without exception. Everything after that is a decision, and we will tell you why we made it.
We pay for the marketing
Photography, floor plans, and whatever else the property actually needs. It is not a loan. It is not advanced against your proceeds and it is not deducted at closing. We pay for it. If the home does not sell, you owe us nothing.
It goes where the buyers are
The MLS, and from there Zillow, StreetEasy, Realtor.com, and Redfin. We are a StreetEasy Expert, and StreetEasy is where New York City apartment buyers actually search. Listings also syndicate internationally.
You hear from us every week, in writing
How many people looked at it, how many came through, and what they actually said. Not a summary, and not a phone call you have to chase us for. A written report, every week, until it is sold.
The storefront window
Your home on display at 9014 3rd Avenue, seen by neighborhood foot traffic every day, with a printed brochure in the home for every showing.
Our own audience
Listing videos and reels for our Facebook and Instagram followers, Google campaigns funded by the brokerage, and an email to The Soldano Report list of local owners and buyers.
Agent outreach
Direct outreach to the local agents most likely to be working with your buyer right now, and a launch open house to concentrate the first wave of demand.
We do not promise a price or a closing date, and you will always know where your sale stands.
Houses and Income Property
Houses and two to four family buildings
Over their careers our agents have sold over $150 million in houses, co-ops and condos, including at a prior brokerage.
A house sells on the block
Two houses four streets apart are not comparables, and an appraiser will not treat them as such. There is no board, but there is title, there are violations, there is the certificate of occupancy, and there is an inspection that can reopen a negotiation you thought was finished. We price on the block, and we clear the paperwork before it becomes a problem.
A two to four family sells on the income
It is valued on what it earns, not only on what the house next door sold for. The rent roll matters. The leases matter. Whether a unit is vacant at closing can move the price meaningfully, and so can who is buying: an investor and an owner occupant will pay different numbers for the same building, for different reasons.
We tell you which buyer you are selling to
We will tell you what your building is worth to an investor and what it is worth to an owner occupant, and which one we think you should be selling to. That decision is usually worth more than anything you could renovate.
Recent multi family and house sales: 323 Senator Street $1,805,000 (represented the buyer) · 1548 West 8th Street $1,730,000 · 7602 Narrows Avenue $1,725,000 · 362 Senator Street $1,675,000 (represented the buyer) · 19 Occident Avenue $1,250,000 · 2019 Gerritsen Avenue $900,000
It is usually not a normal sale, and it should not be treated like one.
There is often an estate attorney. There may be siblings who need to agree. Someone has to clear out a home that a person lived in for forty years, and frequently nobody involved lives nearby anymore.
We have handled this many times, and we work alongside your attorney and the executor rather than around them. We can coordinate access, showings, cleanout, and preparation when the family is out of state. We will tell you plainly when a question belongs with your attorney or your accountant instead of with us, because some of them do.
There is no rush from our side. If the right answer is to wait six months, that is the advice you will get.
Recent sellers we represented
Closings under the Soldano Realty banner. Each one has a page you can read.
In their words
What sellers said
“From start to finish Danny did an excellent job! His market analysis and pricing was spot on. He took the time to ensure we were within market, and listed the property just at the right time. He was very engaged with prospective buyers, and spent a lot of time reviewing and evaluating offers to decide on the right fit. But most importantly Danny made sure my family was taken care of throughout the entire process. He truly put us first.”
“Danny sold my parents home of 43 years. It was very emotional for them and he handled it professionally, sensitively and took the time to walk them through and explain every step of the way, as this was their first time selling their home. He is extremely knowledgeable and a master of his craft. Highly recommend.”
“He sold my apartment within a year after I had it listed with another broker for two years.”
Who you will be working with
A boutique team, which means the person you meet is the person who does the work.
Daniel Soldano
Licensed Real Estate Broker, Owner
Selling homes in Bay Ridge and across New York City since 2010, with more than $100 million in closed sales over his career, including at a prior brokerage. Daniel is a savvy experienced negotiator working to get the best prices for his sellers and the best deals for his buyers.
Full profile →
Nicole Ferraro
Licensed Real Estate Salesperson
Nicole Ferraro is a licensed salesperson who has sold co-ops and houses in Brooklyn and beyond. A former marketing director and event planner, she brings a campaign builder’s eye to every listing: how the property is presented, which buyers it reaches, and how an open house feels to walk into.
Full profile →
Rose Cipriano
Licensed Real Estate Salesperson
Rose Cipriano is a buyer’s agent specialist who has represented buyers across Manhattan, Brooklyn, Queens and the Bronx. When listing a property, she knows exactly what a buyer is looking for and has had enormous success in guiding her sellers to the closing table.
Full profile →Bay Ridge
Selling in Bay Ridge specifically?
We built a dedicated page for the neighborhood: how co-ops, condos, houses, and two to four families actually sell here, the flip tax and board specifics, and our guides to the Bay Ridge buildings we know best.
In writing
Our commitment to you
We will tell you the truth about your property.
The honest number, the honest condition issues, the honest feedback from showings. You cannot make good decisions on flattery.
We will respect your confidence.
Your reasons for selling, your finances, and your bottom line stay between us. Buyers learn what serves your negotiation, nothing more.
You will never wonder what is happening.
Every showing gets a follow up, every week gets an update, and every call or text gets answered.
We are your advocate in every negotiation.
Our agents represent buyers as well as sellers, so we know how the other side thinks, and we use it for you.
You will understand what you are signing.
Listing agreement, offers, contract terms. If it is not clear, we go through it until it is.
Every sale hits something.
Financing, an appraisal gap, a board delay, an inspection finding. You hired a brokerage to get through it, and that is what we do.
Frequently Asked Questions
What is my home worth, and why can I not just use Zillow?
An automated estimate is built from public records and averages. It has never been inside your home. It does not know what you renovated, what your maintenance covers, what your building’s flip tax is, or what the apartment two floors down actually closed at. In Bay Ridge it is least reliable exactly where the market is thickest: co-ops, where value depends on the building, the line, the maintenance, and the board. We will give you a value range built from the closed sales that genuinely compare, and we will show you those sales.
What does it cost to sell a home in New York City?
Real estate commissions are not set by law and are fully negotiable. Beyond the brokerage fee, sellers generally encounter attorney fees, New York City and New York State transfer taxes, and, if you are selling a co-op, a flip tax and move out fees that are set by your building and vary widely. Houses carry their own costs, including anything title or violations turn up. Our guides list each cost: what it costs to sell a co-op and what it costs to sell a house. We will give you a written estimate of your net proceeds before you list, so there are no surprises at the closing table.
How long does it take to sell?
Two different clocks. Time on market depends on price and property type. Once you have an accepted offer, a co-op sale with financing commonly runs about 60 to 90 days to closing, because the board package and interview sit in the middle of it. Condos and houses generally move faster, since there is no board approval step.
Should I renovate before I sell?
Usually less than people think. Most sellers spend money in the wrong places. A full kitchen renovation rarely returns what it costs; paint, decluttering, and fixing the things a buyer will visibly flinch at almost always do. There are exceptions, and they are property specific. We will walk the home with you and tell you plainly which is which, and we are not going to talk you into work you do not need.
How do you decide on a price?
We pull the closed sales that genuinely compare. For a co-op that means the same line, or the closest line, in the same building, adjusted for floor, condition, and maintenance. For a house it means the same house type on the same blocks, not a neighborhood average. For a two to four family it means the income as well as the comparable sales. Then we look at what is currently on the market against you, and we tell you what we think you will get, not what you want to hear.
What is different about selling a co-op, a condo, a house, or a two to four family?
They are four different transactions. A co-op buyer must be approved by a board, so the strongest offer is not always the best offer, and your flip tax comes out of your proceeds. A condo generally has a right of first refusal rather than an approval process, so it moves faster and the financing is more flexible. A house has no board, but has title, violations, the certificate of occupancy, and an inspection that can reopen the deal. A two to four family is valued on the income as well as the comparable sales, and existing leases and vacancy at closing both move the price. We sell all four.
Can I sell with tenants in place?
Yes, and it is common in Bay Ridge. The existing leases transfer with the building, which affects both the price and the pool of buyers: an investor may prefer a tenanted building, while an owner occupant usually needs a specific unit vacant. Access for showings has to be handled correctly and lawfully, and we do that directly with the tenants so you are not in the middle of it.
I inherited a property. Can you help me sell it?
Yes. We handle estate sales regularly and work alongside the family’s attorney and executor. We can coordinate access, showings, cleanout, and preparation when the heirs live elsewhere. We do not give legal or tax advice, and we will tell you plainly when a question belongs with your attorney or your accountant. If the right answer is to wait, we will tell you that too.
I live out of state. Can you sell my Brooklyn property for me?
Yes. A number of our sellers have lived outside New York for the entire sale. We handle keys, access, showings, contractors, and communication with any tenants, and we keep you updated by phone and email at whatever frequency you want. Some of the sellers we have represented were never in the room: they lived out of state, were traveling, or were settling an estate from a distance.
How do you market a home?
Professional photography and floor plans, syndication to the portals where buyers actually look, open houses that we run ourselves, and direct outreach to the buyers we are already working with. Your home also gets its own page on this site, connected to a guide to the building it sits in and the sales history behind it. That page is ours, it stays up, and it does not disappear when a portal decides to change its rules.
Real estate commissions are not set by law and are fully negotiable. Compensation to any cooperating broker may be paid by the seller, the buyer, or another lawful source, depending on the listing agreement and the terms of the transaction. Sellers will receive and sign a written listing agreement setting out the scope of the work, the term, and how compensation is handled.
Start with a conversation
In the office, over the phone, or on a video call. We will talk through what your home is likely to sell for, what it will cost you, and what the process looks like from here. No obligation, and no pressure to list.
After we talk you get a written valuation with every comparable sale we used, usually within two business days; the plan for price, preparation and timing, including exactly what happens in the first fourteen days, before you sign anything; and a listing agreement in plain terms, explained line by line. Then we launch.
Pick a time
Book a listing consultation
See Daniel’s live availability and choose a slot that works for you. Takes about 30 minutes.
Call 718-333-5233 or text the office, any day.
Prefer we reach out?
Request a valuation
Tell us what you have and we will get back to you.